New Valtra Collection 2007-2008 introduced

06.11.2006

The collection includes a total of 89 different items ranging from working gear to leisure clothing and giveaways. The Valtra Collection is updated every second year, so the new collection will be available in 2007 and 2008.

The collection is divided into six categories. The “Farmer” category includes practical working clothes for both summer and winter. The “Children” category includes bright children’s clothing, toys and games. The “Freestyle” category features casual clothing with restrained colours and red highlights. “Accessories and Giveaways” includes gifts and items such as belts, umbrellas, pens, mugs and books. A brand new category this year is “Tractor Pulling”, which features sporty clothing with big prints and strong colours. This is the first time that Valtra’s tractor pulling items have been widely available; the first tractor pulling items were introduced this autumn and have been very successful.

The new Valtra Collection has been designed according to customer needs. Functionality, safety, visibility, quality and fresh new ideas were all focused on during the design phase. The items were created in co-operation with students from the respected Institute of Design in Lahti, Finland. The purpose of the collection is to support the Valtra brand and tractor sales. The Valtra Collection represents annual sales of approximately two million euros.

Valtra Inc.

More information:
Piia Peltonen, Collection Product Manager, +358 (0)40 765 5825, piia.peltonen@valtra.com

www.valtra.com

Valtra Inc. develops, manufactures, markets and services Valtra tractors. Valtra is the leading tractor manufacturer in the Nordic countries and the second most popular brand in Latin America. Net sales in 2005 amounted to 874 million euros and the number of employees to 2400, including SisuDiesel and Valtra do Brasil. Total production in Finland and Brazil amounted to 18,000 tractors. Valtra is a worldwide brand of AGCO Corporation.

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